If you have a website, blog or any kind of presence on the Internet, then Google has money to give you. It’s called Google Adsense, and it’s a program that literally makes everyone a winner.
Advertisers genrate new clients or sales through the Adwords program. Google gets money to serve those ads. And you get money when people click on them.Google Pay Publisher 68% revenue share of total shares.
Benefits of Google Ads
You may not even notice banner ads anymore on the web. As an Internet-savvy society, we have learned to filter them out. There is also banner filtering software available because banner ads can be very annoying, and that could harm your website readership. But Google Adsense is different from other:
- Google Ads are less intrusive, so they don’t annoy people
- The content is RELATIVE, and therefore has more impact
- People trust Google Ads because people trust Google
- The payment model is generous and reliable
- It’s possible to make a healthy living from Google Ads
That last point is paramount. How do you make a living from Google Ads?
Well, with the right combination of traffic, content, and users, you can make thousands of dollars every single month.
Making Google Adsense Income
Let’s be clear. You cannot expect to throw Google Ads onto your site, sit back, relax, and watch the money roll in. It doesn’t work that way. Like anything in business, it takes an investment of your time to get a return that you can bank on.
To understand the logistics of making money, you need to know the basic way Adsense works.
How it Works
Let’s say you currently have a blog or website that gets 100,000 visitors every single month. That’s over 1 million every year. Sounds like something that could make you money, right? Well, think of this:
- You have 100,000 ad impressions (views)
- You have a CTR (click through rate) of 1%, which is standard
- 1% of 100,000 = 1000
- If the CPC (cost per click) of the ad is $0.01, you make $10
- If the CPC (cost per click) of the ad is $1.00, you make $1000
There’s a big difference between the two, and obviously, most ads do not pay out at the $1/click rate. The more obvious and widespread the keyword of the ad (which is what triggers the ad itself), the lower the CPC. And that is info you can use.
What You Can Do To Maximise Adsense Income
1. Use both text-based and display ads together
Adsense provides options to put text-based or display ads on your website based on your choice. There’s also another option that lets you select both for an ad. Your ad will sometimes display text-based ads and sometimes display ads on the same ad position. The constant changing of ads will produce more competition within the ads opting for the same ad position and the Cost-per-click (CPC) will increase eventually.
2. Select suitable ad sizes
The selection of ad sizes can improve the performance of ads more than you can imagine. The highest performing ad sizes are 160×600 (Wide Skyscraper), 336×280 (Large rectangle) and 300×250 (Medium rectangle). Other ads will also generate clicks but according to studies, the above mentioned sized are the most productive ones.
3. Put ads in the right positions
Positioning of the ads can be critical to your overall campaign performance. It is always best to place the ads on the positions where the users are bound to look. According to different studies and experiments, the best positions for placing the ads are:
- Top left of the page
- At the top of the content, just below the Title
- Just below the content, above the comments
- On the sidebar (obviously)
4. Re-locating the Sidebar
Most of the website and blog themes naturally have sidebars on the right side. Yes, it looks pretty decent but if you want to make the most out of your ads, you might want to relocate the sidebar to the left side. Since a human eye always starts reading from the left side so that should provide enough visibility to your ads.
5. Replace traditional Search bar with Google search
Almost every website has a search bar in order to let the visitors browse your website and the web. Other than the fact that Google search keeps your visitors engaged in a better way, you can also place ads on the search bar. This allows you to get more clicks and eventually more revenue.
6. Constantly monitor statistics on Google Analytics
Monitoring the statistics on Google Analytics regularly allows you to make a lot of improvements with your ad campaigns. Specifically, the Adsense report on your Google Analytics accounts can help you identify the articles that are getting the most number of visitors and clicks. This will help you short-list the topics that the public is interested in.
7. Limit the number of ads
Having greater number of ads on your web page doesn’t mean you will get more clicks. In fact, it is always best to limit the number of ads to 2 or 3 for better visibility and attention. Having large number of ads can make your website look spammy and it can have a negative effect on the number of clicks your ads are getting. So keep it simple and viewable.
8. Add custom styles to ads
Sometimes the text style and background color of your ads can mismatch your website’s theme. It can affect the visibility of your ads in a bad way. It is always best to analyze the styling of your ads and comparing it with your website’s theme. Then make suitable changes to make your ads more visible and prominent.
9. Remove the ad borders
Ad borders can sometimes make your webpage look a bit untidy and the user gets confused about where to focus. The best way to tackle this is to remove the ad borders to match the background of your web page to make the ads look more inviting and clear.
10. Insert ads within content
This alone can actually make a huge impact in the overall performance of your ads. Generally when visitors are reading your content they sometimes don’t look towards the ad spots at all and ignore them. To make sure your ads are visible to the maximum number of viewers, you should place ads within the content. However, you have to be very careful not to overdo it and don’t place too many ads like this. Too many ads inside the content can make many visitors confused and they might drift away from your website.
Of course there are many other little ways to improve the performance of Google Adsense ads to make more money from them. But the ones listed in this article are the most important ones. Apart from focusing on the ads you should also focus on the content of your website. Visitors come and stay only when they know that the webpage has the information that they are looking for. Great content also helps Google to get and display the most suitable and matching ads on the webpage. This article will hopefully help you design and formulate an effective Ad campaign for your website.